If you want more space, a kitchen, and a calmer “home-from-home” without blowing the budget, self service apartments in London is often the smarter stay—especially for families, longer trips and business travel. Industry reports highlight a rising demand for serviced apartments thanks to their value and flexibility.
Space that actually works
In a story about Serviced Apartments vs Hotels in London, we have the hotel rooms which are built for sleeping. Apartments are built for living. Separate areas for lounging, cooking and working turn multi-day stays into smooth routines. Families can put little ones to bed and still enjoy the evening; business travellers gain a quiet workspace that isn’t a minibar-side table. (Industry guides frequently highlight space + flexibility as the top advantage for serviced apartments.)
Real-world value
London is unforgettable—and famously pricey. The good news: self-serviced apartments can offer meaningful savings vs comparable hotel rooms, especially on longer stays. Daily rates and the ability to self-cater (hello breakfast in pyjamas) help your budget go further. Some sector round-ups (e.g., SilverDoor) suggest apartments can come in lower and more afordable than hotels, particularly for families and groups.
Privacy & routine (hello, kitchen)
A well-equipped kitchen turns breakfast into a slow, sunny ritual and jet-lag snacks into a non-event. It also removes the pressure to eat every meal out—a quick stop at a local market near Kensington, Chelsea, Bloomsbury, Paddington, Russell Square or Farringdon keeps the day flexible and delicious.
How self-service works (simple and seamless)
- Contactless check-in: Secure door codes menas you arrive on your schedule—no front-desk queues.
- On-call support: Our team is one phone call or email away if you need us (maintenance, extra linens, local tips), but we won’t intrude on your downtime.
- Laundry made easy: On-site laundry facilities keep longer trips light and practical.
Who benefits most?
Families & groups: Multiple bedrooms + a living room = fewer rooms and more together-time.
Business & bleisure: Reliable Wi-Fi, a proper table/desk, quiet surroundings—plus a kitchen for healthy routines.
Longer stays: Storage and laundry make weeks feel like home instead of a hotel corridor.
The London factor: location, location, location
Our apartments sit inside fully renovated Victorian buildings in Paddington, Kensington, Chelsea, Bloomsbury, Farringdon and Russell Square—central, handsome and beautifully connected.
Museums & parks
📍Kensington
Theatre & bookshops
📍Bloomsbury & Russell Square
Foodie energy
📍 Farringdon
Fast Heathrow access
📍Paddington (Heathrow Express/Elizabeth line)
When a hotel might suit
FAQs
Are serviced apartments cheaper than hotels in London?
Often, yes—especially for multi-night stays and groups. Serviced apartments can offer better value than comparable hotels, with extra savings from self-catering. Prices vary by area and season.
Do self-service apartments get cleaned?
Your apartment is professionally cleaned before arrival so it’s fresh from the moment you check in. If you’d like a mid-stay clean or linen refresh, we can arrange this on request. We also provide the essentials (fresh linens, extra towels and basic cleaning supplies) to make day-to-day tidying easy.
How does check-in work without a front desk?
We’ll send your secure access details before arrival. Let yourself in at your convenience—our team is on call if you need any assistance.
Is the location as central as hotels?
Absolutely. Our homes are in prime central neighbourhoods with fast Tube and Elizabeth line links for sightseeing and business.
Can I cook proper meals?
Yes. Fully equipped kitchens make breakfasts, easy suppers and special diets effortless—ideal for families and longer stays.
Sources & further reading
- Coherent Market Insights — Serviced Apartment Market (industry outlook)
- HVS — The Serviced Apartment Sector in Europe 2024 (performance & trends)
- SilverDoor — Serviced Apartments vs Hotels;
- Cost of Serviced Apartments (price comparisons by length of stay)
- Hotelogix Blog — Serviced-apartment benefits & guest use cases
- Transport for London (TfL) — Elizabeth line overview & timetables (central connectivity)
- Heathrow Express — Journey time & service info (Paddington–Heathrow)
- Visit London — Neighbourhood guides for Kensington, Bloomsbury, Paddington, Chelsea & more.